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It’s Not Enough To Be No.1 On Google
By Ralph

Anybody who has had his web site on page
1 on Google for a competitive keyword like has reasons to celebrate.
The key word ‘web design’ is indeed one of the most competitive key words online
with Google displaying nearly 1 billion web pages. According to the Yahoo
keyword selector tool, the key words is searched an average of
300,000 times a month. We could reasonably expect about 1000,000 searches for
‘web design’ a month on the 3 major search engines. One would think that being
on the top of the first page of results is enough to take over the
market. But is it enough to be on the top position?

Given that nobody, at least not many
people, optimise solely for the sake of being on the top page of a search
engine, we need to consider the purpose of being highly ranked and how to attain
the objectives linked to this purpose.

There are a number of possible gains
from a highly ranked web site. The prime objective remains traffic, unique
visits. The next obvious question should be, how do we capitalise on this
traffic?

This is where the of the
highly ranked web site kicks in. Being well ranked for a keyword like
will inevitably generate traffic through your web site. This means that a
relatively large number of web users, typically several hundreds if not
thousands, will visit your web site daily. The and content of your
web site will determine if these visits translate into your objectives, let’s

say orders.

If you are looking for leads
that will convert into orders, your product offer and how well you convert the
leads are key success factors that you need to address carefully so you make the
most of your no.1 position. You need to do your marketing. What market segment
are you targeting? Is your domain name, your product offer, the look and feel of
your and your pricing structure geared to your target market? Sounds
complicated but in practice, if you know what you are doing, you can very
quickly reengineer your to tackle and correct these issues.

If you are lost, get some marketing
specialists in. It does cost but well worth it. They will analyse your product
and services offer and advice on the type of web design, graphic and text
content required to attract the attention, generate the interest and call for
action that you require to generate good leads.

So, if you are the fortunate few who
knows something about Search Engine Optimization and have got a web site up on
that top page for a good keyword, start thinking seriously about your web
design. Without the right product and the correct strategy, you could
be losing opportunities with every day that goes by.

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